Rogue Fine Foods needed a full digital and visual identity — from logo to eCommerce and social media.
I designed their brand from the ground up, launched a WooCommerce store, photographed their gourmet products, and built their online and social presence from scratch.
- Services: Logo design, product photography, WooCommerce store, business card design, Facebook page setup, content creation (Reels)
- Built with: WordPress, WooCommerce, Elementor, Blocksy Pro
- Website Type: Gourmet eCommerce store for artisan oils and vinegars
🎯 Project Scope
The client needed more than a website — they needed a brand launch. The goal was to create a premium, hand-crafted aesthetic that reflects the quality of their products while making them easily shoppable online and visually appealing on social platforms.
🛒 WooCommerce Store + Product Setup
I configured the store using WooCommerce and Elementor, organizing products by type and flavor profiles. I photographed each item in natural light, edited for consistency, and uploaded optimized images with SEO-friendly product descriptions. Each product page was carefully styled to match the artisanal identity of the brand.
🎨 Logo Design & Visual Identity
The logo was designed to feel refined, bold, and handcrafted — echoing the quality of their small-batch products. Clean typography and a simple emblem ensure it works across digital, packaging, and printed material.
🖼️ Print & Social Design
Alongside the digital rollout, I designed business cards and branding assets that matched the look and feel of the online store. I also launched and optimized their Facebook page to align with their voice and visual identity.
📈 Results
The project positioned Rogue Fine Foods with a unified, polished identity — both online and offline. They now have a functional eCommerce store, engaging visuals, and a social media foundation to grow their brand.
🤝 Let’s Work Together
Want a full visual identity and online presence built from scratch?