Many small business owners rely solely on Facebook to create their online presence. While social media has its place, it should never replace a dedicated website. Here’s why.
1. You Don’t Own Your Facebook Page
Facebook controls everything — the layout, the reach, and even whether your followers see your posts. If the platform changes its algorithm or shuts down your page, you lose your audience overnight.
2. Limited Design and Branding Options
Your website is a blank canvas. With Facebook, you’re stuck with the same layout as every other business. You can’t fully express your brand’s personality or customize the experience.
3. SEO and Google Ranking Opportunities Are Missed
A Facebook page won’t rank like a well-optimized website. If you want people to find you on Google, a website with proper SEO is essential.
4. It Doesn’t Look Professional
A custom domain and a well-designed site instantly boost credibility. A Facebook page makes your business look like it’s still in the hobby phase.
Your Website = Your Digital Home
Your website is the foundation of your online presence — something you fully control, designed for your brand, and optimized for visibility, lead generation, and conversions.
Integrate Social, Don’t Rely on It
Use Facebook as a tool to drive traffic to your site — not as a substitute for it. Your site should house your content, services, contact forms, and blog updates.
Need Help Building Your Website?
At Nexum Designs, we help small businesses establish a professional online presence that goes beyond social media. Let’s build you a website that works as hard as you do.